Tri-County Weed Control
“We are out to help everybody who uses the outdoors. Making a dollar is great and important, but we’re here to help out the public. Educate on how seeds can be moved around. Help local farmers calibrate their equipment. We are a public service company.”
In building his business, Rope Ashworth of Tri-County Weed Control made public service a priority. Rope needed a website that didn’t just book new customers, but also reflected his business ideals. That’s just what he got when Nevada Central Media stepped in to design and implement a new website and online strategy.
A Website That Educates
The website reflects Rope’s mission to educate the public about invasive species:
On the site, you can find a county-by-county description of the weeds most likely to give you problems, complete with photographs and a detailed summary of each species.
Also viewable on TricoWeedControl.com are the annual Season Reports that the company has been diligently recording for the last 14 years.
Another point of pride for Rope regarding the site? His maps. Including a Duckwater Inventory, the Snake Valley Grant Build, and a Steptoe Valley WMA.
Feeling Familiar
In terms of the site’s eye-catching white, black and green, Banis says, “We chose a color scheme to compliment Tri-County’s unique logo and their equipment. I wanted to conjure the image of a Tri-County truck, like the one on the homepage, so visitors would feel familiar with the equipment throughout the website.”
The effect is subtle, but works. Once you’ve seen the website, its design will trigger recall for those who see one of the Trico Weed Control’s trucks on the road.
The Final Product
TricoWeedControl.com exemplifies several important principles of web design. The first of them is to make sure the site reflects the spirit of the company and the people behind it. By listening to Rope’s priorities and integrating them into the site, NVC Media succeeded in presenting a digital version of the company’s ideals.
The second is to accept the current culture of the company and how it prefers to operate, while helping the client to adapt to changing times as much as possible.