One important key to effective marketing is reaching the right audience.
Factors that go into identifying an audience include geographical area, age, gender and personal interests. A publication must clearly identify its audience, and a marketer must clearly identify the publications that serve as the best platforms for its message.
Nevada Business Magazine is an example of a publication that knows their audience. Their 2016 planning calendar, clearly articulates audience details – 82,000+ readers, mostly top executives/business owners, high net worth, and so on. Their planning calendar also shares each month’s editorial features, giving marketers the ability to target specific audience interests.
As the publication’s digital manager, Nevada Central Media has evaluated NBM’s digital audience. A majority of print readers also visit its website at NevadaBusiness.com on a consistent basis. A majority of its visitors come from Nevada and surrounding Southwest regions. We know that NevadaBusiness.com is an ideal business to business marketing platform for any marketer looking to reach decision makers in the Silver State.
Many Nevada businesses put great effort into content marketing, sending out press releases and other types of announcements several times a week to build their brand and sell products and services. We saw an opportunity to offer NevadaBusiness.com as a vehicle to amplify this messaging and developed the Business Connection Package as the tool to accomplish this.
The BCP is a subscription that allows users to log directly in to NevadaBusiness.com to publish unlimited press releases and other announcements. In addition to being accessible from all pages of the website, the content is promoted through all NBM’s social media network, which has thousands of followers. Additionally, the BCP allows users to create detailed listings in the website’s directory, which is also featured on all pages of the website, and add events to the calendar.
This content marketing solution has already amplified thousands of messages and continues to grow as an important tool for any content marketer reaching out to Nevada businesses.