I’ve always been enthralled with media and fascinated as new tools are made allowing the one to impact the many through content.
It’s exciting to see more control of media being given to the masses. That’s the draw of media for me – the ability for anyone to create a message that makes a difference. However, with all the new tools out there and the amount of voices seemingly screaming over each other for attention, I wonder whether media tools are being wasted or at least not being used to their full potential.
The old adage “less is more” applies here. This phrase has often been tied to the work of architect and furniture designer Ludwig Mies Van Der Rohe (1886-1969), who was known for simplicity in his designs. Overly-stylizing a design can often be distracting and get in the way of the purpose of the creation and its appeal. Similarly, excessive messages through media can dilute the effectiveness for all involved as quality content is drowned out by too much noise.
I recommend always trying to produce messages that make an impact, even if it means creating less of them to ensure quality.
I have some of my own ideas and recommendations for how to create quality messages if you are the sender and how to reward that type of content if you are on the receiving end, but before I get in to that, I thought I would ask for your input. How would you define quality content? What content have you consumed that truly impacted you? What messages have you created that were well-received by your audience? This can be content found on television, a newspaper or magazine, social media, an advertisement – it’s wide open.
Feel free to share you thoughts in the comment section below. I’m also asking the question on Twitter @nvcmedia, on https://www.facebook.com/nvcmedia/, and on our LinkedIn page https://www.linkedin.com/company/1792884/, so feel free to respond to the posts on any of those sites. I look forward to the conversation and will incorporate your insights into next week’s post on Creating and Rewarding Quality Content.