A handshake still goes a long way

It is possible to emanate those traits on your Facebook page, in the e-mails you send and the flyers you create. But when it’s all said and done, all of the tools at our disposal should lead to the place businesses have needed to reach with their clients since the dawn of time.

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Content marketing a major key to success

This article from Website Magazine confirms what I’ve been discovering as I work with clients on their marketing strategy. Posting new content often on your website (in other words, having a blog) will increase traffic to your site by 55 percent.

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If you build it, they will only come if you use it

A lot of business owners, including myself, have set up websites and social media assets in hopes that more people will find them and buy their products or services.

But simply setting up the assets and then expecting something to happen is kind of like buying a lawn mower and then sitting in your lawn chair waiting for the grass to get shorter.

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