Well over one hundred pieces of content is pulled from Battle Born Media’s print products onto its websites and promoted through social media and email lists every week.
These are small geographical-focused publications with an audience in, or from, specific towns or counties. Most popular are direct visits to the websites; homepages, and the news and obituary feeds. Visitors are drawn to any crimes or tragedies that occur in their communities. For example, a story on a body of a missing man found in a remote area of Lincoln County was one of the most visited pages on that site over the last week.
The data tells us there is high demand for local news, the type of stuff a reader will not get anywhere else. The more these publications provide it, the greater value they provide to these audiences.
Social media followers and email subscribers increase every week. On social media, users engage highly with obituaries, any kind of tragedy, and stories with pictures of their fellow community members doing interesting things.
These platforms continue to bring in revenue with great potential to leverage all six publications for larger B2C companies to market to hundreds of thousands of Nevada consumers.
Check out these six publications: Mesquite Local News, The Ely Times, Sparks Tribune, Mineral County Independent-News, Lincoln County Record and The Eureka Sentinel.
Want to talk about building and creating value for an audience, as well as increasing revenue for your publication or organization? Reach out to NVC Media today!