Small town news offers a wide variety of challenges and opportunities. NVC Media is in the thick of it as we work with Battle Born Media’s six Nevada weeklies.
Well over 100 pieces of content are pulled weekly from BBM’s print products onto its websites and promoted through social media and email lists.
These are small publications with a loyal audience looking for what’s happening in their hometowns. Most popular pages on each site are the home, news, and obituary pages. Visitors want to know what’s happening with the people and places they care about. They are drawn to any crimes or tragedies that occur in their communities. For example, a story on a body found in a remote area of Lincoln County was one of the most visited pages on https://lccentral.com over the last two weeks
Visitors also like reading about the local sports teams and features on their friends and neighbors.
Social media followers and email subscribers increase every week. On social media, users engage highly with obituaries, any kind of tragedy, and stories with pictures of their fellow community members doing interesting things.
For small town publications, the audience is there, and providing the value is simple. Just don’t shortchange the audience on the content it is looking for – news and information on the places and people they care about. It’s content they won’t find anywhere else and that is inherently engaging. As NVC Media provides media management for these publications, they continue to generate revenue. We see great potential for growth as we leverage all six publications for larger B2C companies to market to hundreds of thousands of Nevada consumers.