With all the tools out there to broadcast our messages, it can be easy to over-complicate things.
When it comes down to it, customers have to know you have integrity. They have to know you work hard, that you do good work and that you have their best interests at heart.
It is possible to emanate those traits on your Facebook page, in the e-mails you send and the flyers you create. But when it’s all said and done, all of the tools at our disposal should lead to the place businesses have needed to reach with their clients since the dawn of time.
Mutual trust .