ALAMO, Nev. — The Rural Business Show, the podcast for rural business inspiration, released two new episodes with special guests who shared strategies to reinvigorate Main Street businesses and reinforce essential services like health care, offering practical advice for community leaders faced with unprecedented challenges amid the pandemic.
In Episode 33, Michelle Rathman, founder of Impact! Communications, based in Geneva, Ill., discusses how a stage 3 cancer diagnosis became a pivotal moment and inspired her to refocus her business around addressing health care disparities, particularly in rural communities. Rathman discusses the unique challenges facing rural hospitals during the COVID-19 pandemic and what distinguishes the rural hospitals that thrive from those closing their doors.
Episode 34 features the expertise of Deb Brown, the co-founder of www.saveyour.town, a platform to consult small towns on how to foster entrepreneurship and fill empty storefronts in rural communities. Brown talks about why the common committee model for economic development can stunt innovation, and how to break free from this pattern to support and grow new businesses.
“Anytime your world is turned upside down is also an opportunity to innovate,” said Ben Rowley, podcast host, journalist and founder of Nevada Central Media (NVC Media). “Deb and Michelle both approach challenges as problems waiting to be solved. I hope their expertise can spark ideas and help other rural business owners identify their current opportunities to learn and grow.”
Listeners can tune in and subscribe to the Rural Business Show on all major podcast platforms. The Rural Business Show is a NVC Media original production.
About The Rural Business Show
The Rural Business Show is a podcast about the rural entrepreneurs who are the lifeblood of small-town America. Hosted by NVC Media founder and journalist Ben Rowley, each episode tells the story behind a successful rural business, offering insight and inspiration for rural business owners nationwide. Learn more at ruralbusiness.com or visit us on Facebook at Rural Business HQ or on Twitter @RuralBusinessHQ.
About Nevada Central Media
Nevada Central Media, LLC (NVC Media) is a media consultancy based in Alamo, Nev. Founded in 2011, NVC Media specializes in helping organizations navigate today’s rapidly evolving media environment. NVC Media has helped dozens of organizations in Nevada and surrounding states reach, build and engage audiences.
For more information, please contact: Ben Rowley | (775) 410-1597